Brand Guidelines

Everything you need to know about DASH Carolina brand standards.

Logo Basics

There are three logo variations, a full-sized logo with the entire company named spelled out with and without tagline and a small symbol with a capital letter D in a circle.
The full-sized logo should be used in the header and footer, or in any focal point areas, like a hero.
The symbol logo should be used in cases where only a small icon is needed.

Black SVG

White SVG

Favicons SVG

Complimentary Logo SVG

Fonts

Primary Font: Montserrat

DASH uses Montserrat for its primary or body font. It should be used for headlines.
Poppins may be used in the body text when it is necessary to emphasize particular phrases or words.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Primary & Accent Colors

DASH’s primary colors are black, white, and gray.

DASH’s secondary colors include, DASH bright blue, DASH orange, DASH light gray, DASH navy, DASH light blue, DASH dark blue and DASH medium blue.

Primary Colors

DASH BlackHEX#: 1A1A1A
VAR: (--secondary)
DASH WhiteHEX#: FFFFFF
VAR: (--tertiary)
DASH GrayHEX#: 5C5C5C
VAR: (--secondary-l-3)
DASH Bright BlueHEX#: 00A9DF
VAR: (--quaternary)
DASH OrangeHEX#: FE6703
VAR: (--primary)
DASH Light GrayHEX#: C7C7C7
VAR: (--secondary-l-7)
DASH NavyHEX#: 152736
DASH Dark BlueHEX#: 005686
DASH Medium BlueHEX#: 5989B2
DASH Light BlueHEX#: A7BBC9